Toronto, ON, August 27, 2025
Wealthsimple, one of Canada’s leading financial services platforms, has announced the acquisition of Fey, a Montreal-based investing platform known for its design-focused trading tools and AI-powered research features.
Founded in 2021, Fey quickly gained recognition for simplifying complex financial analysis through an intuitive interface. Its offerings include earnings analysis, natural language stock screening, and a real-time personalized news feed—all designed to give traders clarity and speed in decision-making. These features will now be integrated into Wealthsimple’s platform.
“Traders today don’t just want more data, they want clarity, speed and confidence when making decisions. Fey’s design-forward sensibility and technology gives us a leap forward in delivering the most intuitive trading experience in Canada,” said Polly D’Arcy, VP of Design at Wealthsimple.
Thiago Costa, Co-founder and Principal Designer at Fey, added, “We built Fey for investors who wanted powerful tools without the complexity of a terminal. Wealthsimple shares our belief that finance can be both accessible and sophisticated. Together, we’ll bring beautiful and intuitive trading experiences to millions more people.”
With this acquisition, Wealthsimple aims to bridge the gap between beginner-friendly trading apps and advanced brokerage platforms, positioning itself as a comprehensive solution for both casual investors and seasoned traders. The first Fey-powered features are expected to launch on Wealthsimple before the end of the year.
About Wealthsimple
Headquartered in Toronto and founded in 2014, Wealthsimple has grown into one of Canada’s most trusted digital financial platforms. It offers a full suite of products including managed investing, self-directed trading, cryptocurrency, tax filing, and spending and savings solutions. The company currently serves over 3 million Canadians and manages more than $80 billion in assets.
Venkat