Startup Snapshot: Midas
Name:Midas
One-liner
A mobile-first investing platform giving Turkish retail investors simple and low-cost access to U.S. and Turkish equities, crypto, mutual funds, and savings.
Website: getmidas.com
Founded
2020
HQ
Istanbul, Türkiye
Stage/Funding to date
Series B, $80 million raised in 2025. Total funding to date is more than $140 million. Investors include QED Investors, IFC, Spark Capital, Portage Ventures, and several prominent global backers.
ICP
Young, first-time investors in Türkiye who want affordable and accessible investment options.
Geography served
Currently operating in Türkiye with plans to expand into the Middle East and North Africa.
Pricing model
Fixed fee per U.S. equity trade, zero commission for Turkish equities, and additional revenue from currency conversion and savings products.
TL;DR
Midas makes investing possible for an entire new generation in Türkiye. By lowering costs, speeding up onboarding, and offering a broad range of assets, the platform helps young investors start building wealth through a single mobile app.
Problem
Retail investing in Türkiye was traditionally expensive and complicated. High fees, outdated platforms, and limited access discouraged younger investors. Many relied only on savings accounts or informal channels, leaving them locked out of capital markets.
Solution
Midas built a vertically integrated system that handles clearing, custody, and trading in one place. This allowed the company to cut costs by more than 90 percent compared to incumbents, while also creating an app that is fast, user-friendly, and educational.
Products / Modules
- Equity Trading: Access to thousands of U.S. and Turkish stocks with a few taps.
- Crypto Trading: Buy and sell cryptocurrencies directly within the app.
- Mutual Funds Marketplace: Browse and invest in a curated list of funds.
- Savings Product (Vault): Store idle cash in a yield-bearing account linked to government securities.
- Midas+: Automates periodic investments for long-term portfolio growth.
- Portfolio Health Tools: Offers analysis on risk, exposure, and diversification.
- Advanced Trading: Options, margin, and analytics designed for experienced users.
How It Works
Users download the app, complete KYC in minutes, and fund their account in local currency. Orders are routed through Midas’s own clearing system and executed instantly. Currency conversions, market data, and portfolio insights are automated in the background. The result is an experience that feels as simple as social media, but with the security of a regulated broker.
Differentiation
Midas is the first in Türkiye to own its infrastructure end to end, avoiding dependency on legacy brokers. Its fees are transparent and far lower than traditional competitors. The app integrates financial education directly into the investment journey, making it ideal for first-timers. Its product breadth—stocks, crypto, funds, savings, and soon derivatives—brings everything under one roof.
Pricing
- Flat fee for U.S. trades
- Zero commission for Turkish equities
- Small spread on FX transactions
- Yield from savings products
No hidden charges are applied.
Market Presence
The app has captured strong interest from Türkiye’s under-30 population, many of whom are investing for the first time. Expansion into regional markets is on the roadmap.
Funding & Growth
Midas has raised over $140 million across seed, Series A, and Series B rounds. Capital is being used to launch new asset classes, strengthen its core infrastructure, and expand internationally.
Founder & Leadership
- Egem Eraslan, CEO & Co-Founder – Visionary behind Midas, focused on breaking barriers to investing and creating Türkiye’s first full-stack retail brokerage.
- Umut Bozkurt, Co-Founder – Early partner in shaping the platform’s infrastructure and strategy.
Why This Matters
Midas shows how fintech can transform retail investing in emerging markets. By blending affordability, education, and mobile-first convenience, it has reshaped the financial landscape in Türkiye. Its next step—derivatives and regional expansion—will be closely watched as a blueprint for inclusive investing.
Contact
Website: getmidas.com
Venkat